Analytics + ROI
Overview
The Stockisto analytics dashboard shows how your retailer network performs: how many consumers are discovering your products through your locator, which retailers are most active, and what the estimated commercial impact is.
Dashboard metrics explained
Locator engagement metrics
| Metric | Definition | What it means |
|---|---|---|
| Locator views | Page loads of your public locator | How often consumers are finding your locator |
| Search count | Number of location searches performed | Consumer intent to find a nearby retailer |
| Retailer detail views | Clicks into a specific retailer card | Warm leads exploring a specific store |
| Directions CTAs | Clicks on "Get directions" | High-intent signal — consumer is planning a visit |
| Unique sessions | Estimated unique visitor sessions | Reach (de-duplicated) |
Retailer engagement metrics
| Metric | Definition |
|---|---|
| Engaged retailers | Retailers with at least 1 consumer interaction in the period |
| Engagement rate | Engaged retailers / total active retailers |
| Avg. interactions per retailer | Mean consumer touches across your network |
Confidence labels
Some metrics include a confidence label (High / Medium / Low):
- High — based on ≥30 days of data with consistent signal
- Medium — based on 7–29 days of data or some signal variation
- Low — based on fewer than 7 days of data; treat as directional only
New account data
For the first 7 days after going live, all metrics will show Low confidence. This is expected — give it 2–4 weeks for reliable baseline data.
ROI maturity model
Your ROI proof evolves as data accumulates:
| Stage | Data required | What you get |
|---|---|---|
| Baseline | 0–30 days | Engagement metrics only; no ROI calculation yet |
| Early signal | 30–90 days | Estimated reach, engagement lift vs. baseline |
| ROI proof | 90+ days | Full ROI calculation: estimated revenue influenced, cost-per-touch, before/after comparison |
Getting to ROI proof faster
Import all your retailers (not just a sample) and set up the GTM install on your main product pages. More traffic = faster confidence accumulation.
Reading the ROI proof PDF
The ROI proof PDF (available from the dashboard after 90+ days of data) contains:
- Executive summary — headline numbers suitable for board/executive reporting
- Engagement funnel — locator views → searches → retailer detail views → directions CTAs
- Estimated revenue influenced — based on engagement data × estimated conversion rates × average order value
- Before/after comparison — engagement metrics in the 90 days before vs. after Stockisto launch
- Per-retailer breakdown — top 10 and bottom 10 retailers by engagement
Estimated figures
Revenue figures are estimates based on engagement proxies and industry conversion benchmarks. They are not direct sales data from your POS or e-commerce system. Use them as directional indicators.
UTM attribution
When consumers click "Get directions" or a retailer link in the Stockisto locator, the URL includes UTM parameters:
utm_source=stockistoutm_medium=locatorutm_campaign={your-brand-slug}
You can verify these in Google Analytics or your analytics tool by filtering traffic by utm_source=stockisto.
Purchase intent signals
When a consumer clicks "Get directions" in the locator, Stockisto records a purchase intent signal. These are visible in the dashboard under Analytics → Intent signals.
A high intent signal count relative to locator views indicates strong consumer activation.
Data export
Export your analytics data as CSV from Analytics → Export. The export includes:
- All event-level engagement data for the selected date range
- Retailer-level aggregate metrics
- UTM attribution data (if available)