Stockisto is the supplier's system of record for the channel
Make it clear where shoppers can buy your products.
Already selling in Sweden? We may have mapped your retailers. Claim your brand.Publish a buying answer, not a stock promise
Show physical retailers using the product and seller facts you have reviewed. Online buying options remain unverified: website links establish neither online stock, checkout nor delivery. Recorded actions show interest, not sales.
For brands that sell through retailers
The existing directory starts with Swedish VVS retailers. Bring your own retailer list for review when you serve another market.
You decide what to publish
Review imported product and retailer facts, correct gaps and approve publication. Keep your buying answer accurate as those facts change. Retailers who choose to participate can maintain their own listings.
The supplier pays for its chosen plan
Choose a supplier plan against your retailer list and the current catalogue terms. Retailers and installers participate free of charge.
Participation is optional
Shoppers can discover published retailer listings before retailers claim their profiles. Invite retailers to maintain their details when useful. Use dated stock confirmations to describe availability.
When the answer is missing
Wait for the retailer results to finish loading. If loading fails, retry or contact the retailer directly. No results or missing stock information do not mean the product is sold out.
Sold up to four times, seen once
- You
You ship to a wholesaler. That invoice is your whole record.
First sale - Wholesaler
Supplies retailers. Which ones, you hear second-hand.
Second sale - Retailer
Sells to installers. Puts you on a shelf you never see.
Third sale - Installer
Usually the one who decides which product goes in.
Fourth sale - A home
The moment someone chooses your product.
- What your own data covers
- What you hear second-hand
- What Stockisto shows you
Stockisto shows you the last
The moment is one shopper's choice: which store, which product, and when.
The map is which wholesalers feed which retailers, and where your shelf gaps are. A shelf gap is a retailer that carries your category but none of your range, in the imported retailer list you gave us.
Three problems you stop having.
Put a live locator on your where-to-buy page or your product pages. It wears your brand and shows the stock your retailers confirmed, with the time it was last confirmed. Shoppers pick a store instead of bouncing to Google.
Your marketing team sets it up from the retailer list you already have. Explore is free.
Shoppers get an answer, not a list
A shopper shares their location and sees which stores around them have your product, with hours and directions, in your colors on your domain. They pick a store while they still want it, instead of googling their way to a competitor's shelf.
Make listing maintenance explicit
You remain responsible for reviewing your published retailer information. Participating retailers can maintain their details through a free portal. Their participation is optional, so a listing alone does not promise current stock.
Retailer meetings get numbers
Every direction, call and website click is logged against the retailer who received it. You walk in knowing what you sent each store and what came of it, and the board sees the same table.
When the sale needs installing, Stockisto routes the job to an installer you approved nearby.The whole project stays inside your brand.
From the spreadsheet you have to a live network.
CSV or Excel. Every store is geocoded and de-duplicated automatically.
Imported records stay staged until you approve them. Nothing goes live unreviewed.
It runs on your own domain, in your colors. Marketing ships it without an IT ticket.
Invite retailers to claim a free portal if they want to maintain their listings. Published discovery does not require every retailer to participate.
For when the board asks what the channel did.
The funnel report: impressions, clicks and leads per retailer, updated daily. Bring it to the retailer meeting instead of an anecdote, or export the CSV into your own deck.

Real screens from the running product. The rows carry demo data.
Your locator, live once the import is approved.
Explore is free.
Your first 10 products checked daily.