Retailer Guide

If a supplier has invited you to Stockisto, this guide walks you through the whole journey: claiming your listing from the invite email, filling in your profile so customers can find you, and reading the analytics that show how much traffic the supplier's "where to buy" locators are sending you. No technical knowledge required.

What is Stockisto (for retailers)?

Suppliers and brands use Stockisto to power the store locators ("where to buy" / "find a dealer") on their websites. When a shopper looks for a place to buy a product, your store can appear on the map — with your address, opening hours, stock status, showroom, and the services you offer.

Your job as a retailer is to claim your listing and keep your profile up to date so you show up accurately. The better and fresher your information, the more often you appear and the more clicks you get.

You don't sign up on your own

Retailer accounts are created by the supplier who lists you. You'll receive an email invite with a secure link. If you haven't received one and you believe you should be listed, ask your supplier to send (or resend) your claim invite.

Claiming your listing

Claiming proves you're the rightful owner of the listing and links it to your account so you can manage it.

Step 1: Open the invite email

Your supplier triggers a claim invite that lands in your inbox. The email contains a single secure link (a "magic link") unique to your business. Click it to open the claim page.

The link is time-limited

The claim link is single-use and expires. If you see "Link invalid or expired", don't worry — just ask your supplier to resend the invite, and use the newest email.

Step 2: Verify your link

When you click the link, Stockisto verifies it automatically. There's nothing to type. On success you'll see a "Listing claimed!" confirmation showing your business name, and your listing is now linked to your account.

If the link is missing information or has expired, you'll see an error message instead. In that case, contact your supplier to resend the invite.

Step 3: Continue to complete your profile

From the confirmation screen, click Complete your profile →. This takes you to a short checklist that, once finished, earns you the Verified badge shown to shoppers on the locator (more on that below).

Signing in later

After you've claimed your listing, you can return any time at the Retailer Admin login. You can sign in with a password, with Google, or by requesting a fresh magic link by email.

Getting verified (the profile checklist)

The claim is only the first half. To earn the Verified badge — and to make your listing genuinely useful to shoppers — you need to complete three things for your location(s):

  1. Stock status — at least one product status set
  2. Showroom status — your showroom set (on or off)
  3. Service tags — at least one service selected

When all three are filled in for a location, return to the Complete your profile screen. Stockisto re-checks your data, and if everything is in place you'll see "You're verified!" and the Verified badge becomes visible to consumers on the locator.

All three are required

Verification needs stock status, showroom status, and service tags. If even one is missing, you'll stay on the checklist with links to the sections you still need to fill in. You also need at least one location on your listing before verification can pass.

Completing your profile

After claiming, sign in to Retailer Admin to manage your listing. The left-hand sidebar has everything you need. The key sections are below.

Profile

The Profile page holds your core business details:

  • Store Name (required)
  • Address, City, Postal Code, Country (a 2-letter country code such as SE)
  • Phone, Email, Website
  • Opening Hours — free text, for example Mon–Fri 09:00–18:00, Sat 10:00–16:00

Keep this accurate — it's exactly what shoppers see on the supplier's locator.

Locations

A retailer can have one or more physical Locations. Each location has its own address and map coordinates, and its own stock, showroom, and service settings. Use My Locations → + Add Location to add a store.

Coordinates matter for the map

Each location needs map coordinates (latitude/longitude) to appear as a pin. If a location shows "No coordinates", double-check the address so it can be placed on the map.

Stock status

The Stock Status page lets you tell shoppers which products you carry, per location. Pick a location, then set a status for each product (SKU):

  • In Stock — you have it available now
  • Out of Stock — temporarily unavailable
  • Carries the Line — you stock this product line generally

Statuses save per product, per location. Each save records the time it was last verified, which keeps your data "fresh" (see Keeping your data fresh below).

Showroom

The Showroom page tells shoppers whether a location is a showroom where they can see products in person. For each location you can:

  • Toggle This location is a showroom on or off
  • Add a Showroom Description of what visitors can experience
  • List Products on Display as comma-separated SKU codes, e.g. PUR-001, PUR-002, PUR-003

When showroom mode is on, a showroom badge appears on your listing in the locator.

Services

The Services page lets you advertise what you do beyond selling the product. Select any of the available service capabilities for a location — they appear as badges on the locator:

  • Installation — professional installation of products
  • Design Consultation — expert design and planning sessions
  • Warranty Service — warranty repairs and replacements
  • Measurement Service — on-site measurement and assessment
  • Delivery — local delivery service available
  • Assembly Service — product assembly and setup

Pick the services you really offer

Service badges set shopper expectations. Only enable the ones you can actually deliver — they directly influence whether someone chooses to visit or call you.

Our Brands

The Our Brands section shows which supplier brands are linked to your store and your relationship status with each. This is informational — the link is created by the supplier — but it's a quick way to confirm which networks you appear in.

Your analytics

Once you're set up, the Dashboard and Analytics pages show how shoppers are interacting with your listing across all the supplier locators you appear on. Figures default to the last 30 days.

Dashboard at a glance

The dashboard opens with quick-stat tiles:

  • Profile Views — how many times your listing was viewed
  • CTA Clicks — total clicks on your call-to-action buttons (call, directions, website, booking)
  • Showroom Interest — interactions with your showroom badge/section
  • Supplier Networks — how many supplier locators you're active on
  • Data Warnings — how many of your data items are flagged as stale or incomplete (you want this at zero)

Below the tiles, detailed cards break the numbers down further:

  • Profile views by supplier — which supplier's locator is driving your views, with a weekly trend
  • CTA performance — clicks split by type (call, directions, website, booking) over time
  • Network participation — your status in each supplier network, including whether you're claimed, verified, and your profile completion percentage
  • Data update prompts — specific warnings (stale stock, stale showroom, incomplete profile) with a direct link to fix each one

Analytics page

The dedicated Analytics page focuses on three discovery metrics — Profile Views, CTA Clicks (broken down by type), and Showroom Interest — with a date-range picker so you can compare periods.

Your Visibility Score

The dashboard also shows a Visibility Score — how well-optimised your profile is for appearing in supplier locators. It includes:

  • Geo coverage — whether your locations are properly placed on the map
  • Data freshness — how recently you've updated your stock and other data
  • Assortment and Availability confidence — how confident the system is about what you carry and whether it's in stock

A higher score generally means you appear more prominently to shoppers.

Where the numbers come from

Analytics reflect real shopper activity on the supplier locators your listing appears on. New listings may show low numbers at first — they build up as shoppers discover you.

Keeping your data fresh

Stockisto tracks when you last updated each piece of information. When stock or showroom data goes stale, you'll see Data Warnings on your dashboard and may receive a data refresh request from a supplier asking you to update.

To stay fresh and keep your Visibility Score high:

  • Re-save Stock Status when availability changes
  • Keep Showroom and Services accurate as your store evolves
  • Clear any Data update prompts on the dashboard — each links straight to the page that needs attention

Small updates, big impact

A quick stock update takes seconds and directly improves how often — and how prominently — you appear to shoppers. Treat the dashboard's data prompts as your to-do list.

What's next?