Questions, answered.

Stockisto is the supplier's record of the channel. Your product is sold up to four times before it reaches a home, and your own record stops at the first sale. Stockisto keeps the record of what happens after that: which retailers and installers carry your products, and which stores shoppers choose. Your branded locator on your where-to-buy page or your product pages is the surface that collects it.

It's built for suppliers and brands that sell through a network of independent retailers. You want consumers to find those retailers easily. The platform has three roles: suppliers publish locators and see analytics; retailers claim and manage their own listing (stock status, showroom, and services); installation companies receive qualified consumer leads. Each role gets its own purpose-built experience.

A where-to-buy widget ends at a list of addresses. Stockisto keeps the record that list produces. Results are SKU-aware, so a shopper searching one product sees who carries that line. Your retailers maintain their own listing: stock status, showroom and services. The data stays current without your team chasing it. You see which retailers your demand reaches, and which ones it never gets to.

No. The consumer-facing locator is fully anonymous: no login, no account. Consumers search, see nearby retailers, and click through to call, visit, or get directions. A consumer shares details only when they choose to send a lead to an installation company. That always requires explicit consent.

The consumer enters an address or place and picks a search radius: 10, 25, 50, or 100 km. Stockisto geocodes the location (biased to the Nordics). It returns nearby retailers that carry the relevant brand or SKU, sorted by distance. Each result shows the city, the distance, and quick actions to call, visit the website, or get directions.

Yes, at the level retailers maintain. Each retailer location carries a stock signal: in stock, contact to confirm, or out of stock. Consumers can filter on it. The availability signal is computed server-side from retailer-managed data. Listings flag when their stock information is getting stale, so consumers know how fresh it is.

Yes. Consumers can filter for retailers with a showroom, including by-appointment showrooms. They can also filter by services: installation, design consultation, measurement, delivery, or warranty service. These signals come straight from what each retailer sets in their portal.

Listings can show a Claimed badge alongside authorized and sponsored indicators. A retailer earns Claimed by claiming its listing. Once it also completes its profile (stock status, showroom status and at least one service), the listing says so. The badges help consumers tell a fully maintained listing from a bare one.

Two ways. Most often, you send a claim invite by email with a single-use magic link. The retailer clicks it, Stockisto verifies them automatically, and the listing is claimed. There is no password to create and nothing to type on the claim step. Retailers can also find themselves first: they search the network at /claim/store and submit a claim request for their own store. That request is verified before the listing changes hands. Either way, the retailer then signs in with a password, Google, or a magic link to manage their profile.

Claim links are single-use and expire 24 hours after they're sent, for security. If a link expires before it's used, you can re-send a fresh invite.

Retailers control four things: their store details (name, address, phone, email, website, opening hours), their stock status, their showroom and what's on display, and the services they offer. Multi-location retailers manage each location separately, with its own address, map position, stock, and services.

It's a shared model. You own which retailers appear and the relationship between brand and store. Retailers keep their own operational details current. That split is the point: your retailers maintain their hours, stock, and services, so your team doesn't have to. You keep oversight of the network.

In the guided handoff flow, a consumer picks a retailer, optionally selects a certified installer, and submits their contact details with explicit consent. That creates a lead. The matched installation company is notified by email to follow up. Installers manage every lead on a simple board: New, Contacted, Quoted, then Won or Lost.

Only approved installers receive leads. This is a hard gate, enforced at the API. A new installation company starts in a Pending state, with no leads and no public listing. A lead can only be submitted to a company whose status is Approved. Any other status (Pending, Rejected, or Revoked) rejects the lead request outright. No path exists for a lead to reach an unapproved installer.

They're two separate layers. Platform approval is the gate that lets an installer receive leads at all. Supplier certification is per-brand: you review installers and mark them Certified for your own products. That surfaces a certified badge and lets retailers recommend them. You may revoke certification at any time.

No. Approval and visibility are deliberately separate. Even once a company is Approved, it must also turn on visibility in its profile before it appears publicly. That lets installers get approved and finish setting up before going live.

Always. A lead submission must include the consumer's explicit consent to be contacted. Without it, the request is rejected. Consent is a hard requirement, not an optional checkbox we ignore.

Primary data is hosted in the EU, in Microsoft Azure's Sweden Central region. That region is fixed across every environment. No configuration moves the hosted data outside it. The core store is PostgreSQL with PostGIS for the geospatial retailer data. A small set of named US sub-processors is listed on our trust page and in the DPA.

GDPR readiness is built into the architecture, not bolted on. Tenant data is strictly isolated. Personal data is handled carefully; for example, email addresses are never written to application logs. Consent is required before any consumer lead is created. Audit records are retained to meet GDPR accountability obligations.

Mostly account and contact information: user emails, phone numbers, and usernames for people who sign in, plus pending invitation details. Consumer leads carry the contact details a consumer chooses to share when they ask to be contacted. The consumer locator itself is anonymous. It needs no personal data to use.

Erasure cascades across the whole platform in a deliberate order, so nothing is left orphaned. An audit entry is written first, as proof the request was honoured. The personal data tied to a deleted subject is removed across modules. Audit logs themselves are retained to satisfy GDPR's accountability requirement.

Yes. Explore is free and has no end date. It covers a first set of products in your home market. Create an account without entering a payment card.

Suppliers pay for product coverage. Current monthly and yearly prices for Sweden, Norway, Denmark and Finland are on the pricing page, in each market’s currency, excluding VAT. Retailers and installers do not pay Stockisto.

Count each product in each market you want covered, then choose how often it should be checked. A check each day uses one unit of capacity; more frequent checks use more. The pricing page calculates the smallest plan that fits.

You can request a higher capacity at once. A lower capacity takes effect at the end of the paid period. When you cancel, Explore remains available; coverage beyond its capacity stops at the end of the period. Existing product data is kept.

You can import retailers from CSV or Excel. Name and address are required. City, postal code, country, phone, email and coordinates are optional. Brands, products and stock are separate import kinds with their own columns. Imports run through a human review queue, with de-duplication and with geocoding when you do not supply coordinates. Bad or ambiguous rows are flagged, not silently published.

Yes. The Stockisto widget is a single, dependency-free script. Copy the snippet from your saved widget in the admin. It contains the API origin and an embed id, so changes you save reach the installed snippet on its next load. Add product keys only where the page supplies them. No slot div is needed. Snippets installed today keep working. The widget installation guide has the script and settings.

Yes. The widget installs through Google Tag Manager as a custom HTML tag. The docs include a step-by-step GTM walkthrough. If your site is managed through GTM, that's the recommended install path.

Widget analytics are consent-gated and default to off. Events are collected only when you explicitly enable analytics consent on the widget. That keeps the embed privacy-safe by default, consistent with how the rest of Stockisto treats personal data.

Quickly. A short onboarding checklist walks you through it: set your brand logo and color, import your retailers, tune the locator's appearance, preview it, and install it on your site. Once you have at least one retailer imported and your brand settings saved, you can publish the locator.

Support scales with your plan: docs on Free and Start, email support on Growth, priority support on Pro, and a custom SLA plus a dedicated customer success manager on Enterprise. Higher tiers also include guided onboarding to get your network set up properly.

Yes. Start on Explore without a payment card, or book a demo to review your own product data with us.