Three sides · one flywheel
How the network works.
Stockisto turns suppliers’ dead “where to buy” pages into a live, stock-aware retail discovery network where every new participant makes it more valuable to the next.
3×
more shopper intent on a pin that shows live stock vs a plain address
North-star metric
Claimed
& stock-fresh
& stock-fresh
% of listings that are live
is the whole game
is the whole game
1Supplier publishes
Subscribes and ships a locator, pre-seeded with scraped retailer listings, full on day one.
2Retailers claim
They're already listed and getting views, so they claim free to control the listing.
3Stock goes live
Claimed stores keep their stock status current on the map. The data nobody else has.
4Shoppers convert
People find what's in stock nearby and walk in to buy it.
5Supplier sees proof
Attributed directions, calls and clicks show which retailers deliver → they renew and invite more retailers.
Installers are the retention moat
Retailers feature the installers they trust → installers get jobs → installers pull their own retailers in. A third side that deepens the network and makes leaving costly.
Why it starts cold and still turns
Seeding beats the empty-network trap
A three-sided network is worthless empty. Stockisto skips the cold start: scraping fills every locator with retailer listings before a single person signs up. The supplier gets value on day one; retailers are pulled in by views they’re already earning, never cold-sold.
The wedge
“The only store locator that knows what’s actually in stock.”
Everyone else drops a pin. We drop a pin with a live green badge, and that difference is the entire pitch.
What each side gets
SuppliersPAYS
Kill the manual stockist page. Own a live network, see which retailers get the directions, calls and clicks, run co-marketing.
See your locator live RetailersFREE
Stop being invisible online. Suppliers send you ready-to-buy shoppers; you keep stock, hours and services live.
Claim your store InstallersFREE
Smooth out feast-or-famine lead flow. Get referred by the retailers you already work with, on the map shoppers use.
Get on the map Suppliers fund it. Retailers and installers make it dense. Shoppers make it spin. The flywheel pays for itself.
Three sides · one flywheel
How the network works.
Stockisto turns suppliers’ dead “where to buy” pages into a live, stock-aware retail discovery network where every participant makes it more valuable to the next.
3×
more shopper intent on a pin that shows live stock vs a plain address
North-star metric
Claimed & stock-fresh
The % of listings that are live is the whole game.
1
Supplier publishes
Subscribes and ships a locator, pre-seeded with scraped retailer listings, full on day one.
2
Retailers claim
They're already listed and getting views, so they claim free to control the listing.
3
Stock goes live
Claimed stores keep their stock status current on the map. The data nobody else has.
4
Shoppers convert
People find what's in stock nearby and walk in to buy it.
5
Supplier sees proof
Attributed directions, calls and clicks show which retailers deliver → they renew and invite more retailers.
…and the loop spins faster
Installers are the moat
Retailers feature the installers they trust → installers get jobs → installers pull their own retailers in. A third side that makes leaving costly.
Why it starts cold and still turns
Seeding beats the empty-network trap
A three-sided network is worthless empty. Stockisto skips the cold start: scraping fills every locator with retailer listings before a single person signs up. The supplier gets value on day one; retailers are pulled in by views they’re already earning, never cold-sold.
The wedge
“The only store locator that knows what’s actually in stock.”
Everyone else drops a pin. We drop a pin with a live green badge, and that difference is the entire pitch.
What each side gets
SuppliersPAYS
Own a live network, see which retailers get the clicks, run co-marketing.
See your locator live RetailersFREE
Stop being invisible online. Suppliers send you ready-to-buy shoppers; you keep stock live.
Claim your store InstallersFREE
Smooth out feast-or-famine leads. Get referred by the retailers you already work with.
Get on the map Suppliers fund it. Retailers and installers make it dense. Shoppers make it spin. The flywheel pays for itself.